Warner/Chappell Music
Responsive Website
A complete visual and experiential redesign for this globally recognized music publishing company.
Background
Based on our proven experience and expertise in serving the music licensing industry online, WCM came to us looking for a modernization of their online presence, uncertain of how that might work without enhancing their Goliath back office technology.
Uncertain of how a modernization of their online presence might be accomplished without a complete overhaul of their back office technology, WCM approached us to talk. With our previous experience serving the music licensing industry, we immediately engaged our team’s creative and technical expertise to design a custom online solution.
Objective
- Design modernization
- Optimization for the mobile user
- Persona–based user experience
- Support for international and regional content
- Rights–based content management system for global participation
- A compelling story — from WCM’s historical roots to the largest known music catalog in publishing and licensing
- Social media integration
Achievement
- Built with responsive techniques and an optimized experience for desktop, tablet and phone.
- Powerful tools that allow for a complex licensing workflow in simplified interactions
- Comprehensive content management — providing varying levels of access for internal and international teams using a visual in–line editing tool
- Custom integration with WCM global music catalog for licensing parameters and audio samples
- An online destination serving as a multi–experiential portfolio of WCM’s historic and massive music catalog
