A category changing medical device needs a snappy introduction and an intuitive touch interface. For the engagement video, JLOOP provided all services including concept, script, shoot, editing, VFX, and the final cut. Our team sprung into action and took the project from idea to completion in just six short weeks.
The touch interface design was a fruitful collaboration with the Arrow engineering team. Together, we determined the user experience requirements, then focused on the design and execution of the interface - resulting in a powerful and elegant experience for the clinicians. All together: a powerful execution of branded communication, ground breaking medical device technology, and intuitive user experience.